Invite Your Colleague and Save INR 18,880 (Inclusive of GST)
STARTS ON September 30, 2022 Live Online
DURATION 10 Months Live Online Sessions Once in a week Sunday, 3.30pm to 6.30pm
PROGRAMME FEE INR 1,62,500 + GST (Inclusive of registration fee) View Payment Plan Special Corporate Enrolment Pricing
ELIGIBILITY Any Graduate (10+2+3 or 10+2+4) / Diploma holder with minimum one year of work experience in any discipline as on September 30, 2022.
STARTS ON September 30, 2022 Live Online
DURATION 10 Months Live Online Sessions Once in a week Sunday, 3.30pm to 6.30pm
PROGRAMME FEE INR 1,62,500 + GST (Inclusive of registration fee) View Payment Plan Special Corporate Enrolment Pricing
Why enrol in this Advanced Product Management programme
Executive Development Programme in Advanced Product Management
Other PM programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by XLRI faculty & industry experts
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments

Programme Overview

  • 100+

    Learning Hours

  • 11

    Transformative Modules

  • 1

    Capstone Project

  • 170+


  • 4+

    Case Studies

The explosive growth in digital ventures across India and the world in the last decade has led to an ever-growing demand for Product Managers. Begin your journey towards a career in Product Management by enrolling for XLRI VIL's Executive Development Programme in Advanced Product Management.

Through this programme you will gain an understanding of product strategy, ideation, creation, management and growth across life cycles as well as marketing, branding and sales from a product perspective. It will allow you to play a key role in creating disruptive business models.

  • INR 30L

    Average salary of a product manager in India

    (Uxcam, 2021)
  • 85%

    Products being delivered fail to meet customer needs.

    (Forbes, 2021)

Who is this Programme for?

The Advanced Product Management programme is most beneficial for:

Marketing & Sales Managers looking to understand products and lifecycles in order to better market, promote and brand them, as well as professionals interested in moving into product-centric roles

Product, Category & Programme Managers interested in furthering their knowledge in product strategies, disruption and innovative techniques

Business Heads & Entrepreneurs keen to understand market opportunities, conceptualise disruptive business models, nurture products, and network with industry thought-leaders

Consultants looking to develop a strategic and customer-centric mindset, adapt new technologies, business models, and product strategies.

Programme Highlights

5 Days Visit at XLRI Campus, Jamshedpur

Hands-on learning through Capstone Project

Interact with Leading Faculty & Industry Experts

Executive Diploma from XLRI VIL

Lifelong Alumni Status & Networking Opportunities

10-month Programme with Live Online Sessions

For candidates from technical and non-technical backgrounds

Eminent faculty of XLRI, and top industry professionals

Strategic and tactical curriculum to create customer-centric products

Live online sessions, assignments, case studies and a Capstone Project

'Executive Development Programme Certificate’ granted by XLRI upon completion

10-month Programme with Live Online Sessions

Programme Modules

  • What is a Product?
  • What is Product Management?
  • Product Lifecycle
  • Types of Product Management
  • Qualitative Research
  • Quantitative Research
  • Surveys and Interviews
  • Value Proposition Design
  • Strategic Planning - Competitor Analysis and Market Model
  • Idea Generation
  • Feasibility Analysis
  • Product Market Fit
  • Personas
  • User Stories
  • User Journey Maps
  • What is MVP?
  • Types of MVP
  • Hypothesis Testing | A/B Testing
  • Prototype Development
  • Prototype Testing
  • Wireframing
  • Usability Testing
  • Design Thinking (Principles, Mindset & Tools)
  • Introduction to User Experience
  • Feedback and Critiques
  • Agile Product Development
  • Lean Product Development
  • SCRUM Framework
  • Brand Essence and its Importance
  • Brand Values and their Need
  • Translating your Brand into a Positioning Statement
  • Brand Architecture - Why is it Necessary?
  • Different Models of Brand Architecture
  • How to Develop Brand Architecture?
  • Brand Equity and its Relevance
  • Branded House and House of Brands
  • Developing and Managing a Brand Portfolio
  • Customer Experience Journey and Purchase Funnel
  • Touchpoint Concept
  • Identifying and Prioritising Key Touchpoints
  • Defining the Touchpoints Roles
  • Implementing the Brand at Key Touchpoints
  • Pricing Model
  • Product Costing
  • Pricing Strategy
  • Segmentation | Target | Positioning
  • Sales Forecasting
  • Why Digital Marketing is important - changing Media habits
  • Digital Marketing Framework - Salience, Authority, Engagement, Advocacy
  • Enhancing Organic Visibility (SEO)
  • Paid Search Marketing (Google Ads)
  • Content Marketing
  • Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)
  • Email Marketing (Mailchimp)
  • Lead Generation
  • Customer Acquisition
  • Customer Retention
  • AARRR Framework
  • HEART Framework
  • Product Marketing Metrics and Tools
  • Agile Metrics and Tools
  • Product Success Metrics
  • Product Roadmapping
  • Feature Prioritisation
  • Prioritisation using RICE
  • Product Mix Breadth
  • Product Line Depth
  • Platforms
  • Mass Customisation
  • Analytics for Customer Research
  • Data Visualisation and Storytelling
  • Regression and Clustering
  • Text Mining Foundations
  • Social Media Analytics
  • Google Analytics

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.


Tools-Softwares Covered
Tools-Softwares Covered

- These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.

Learning Outcomes

Understand the role of a Product Manager in a product's development and management
Acquire skills across product management functions including design and development
Use practical frameworks to ideate and evaluate while learning road-mapping and prototyping
Create and release minimum viable products for prototype testing
Learn to measure product success metrics using relevant product marketing metrics and tools
Develop an understanding of how disruptive business models create successful products

Past Participant Profiles

Work Experience
Past Participant Experience
Top Industries
  • Consulting
  • Manufacturing
  • IT & Services
  • Banking & Financial Services
  • Others*

*Others include Healthcare, Automobiles, Education, etc.

Top Functions
  • Management
  • Operations
  • Student

Past participants of Emeritus work at

Career Services image

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Programme Faculty

Dr Rajeev Roy

General Management

Dr Rajeev Roy is an entrepreneurship educator, startup mentor, entrepreneur and investor. Currently he is Professor of entrepreneurship at XLRI Xavier School of Management, and the CEO of XCEED, the campus incubator. He completed his PGDM from IIM, Ahmedabad. His entrepreneurial ventures include food processing, KPO, dairy products and microfinance.

He has been involved in entrepreneurship development in 14 countries across five continents. He has been a full-time faculty in business schools in India and USA. He has set up 6 incubators and accelerators in 4 different countries. He was founder CEO of 36Inc in Raipur which became India’s 2nd largest Incubator and incubated over 100 startups within a year of being setup.

Read More

Note: Programme Faculty might change due to unavoidable circumstances, and revised details will be provided closer to programme start date

Emeritus India Career Services

Career Services image
Career Services image
  • Three 90-minute workshops from career management industry experts
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • XLRI VIL or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. XLRI VIL is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Programme Certificate

Participants will be awarded a completion certificate from XLRI VIL on completing all evaluation components, including the capstone project and maintaining a minimum attendance of 70%.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of XLRI VIL.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Aug 16, 2022

Round 2: The second application deadline is
Sep 07, 2022

Round 3: The third application deadline is
Sep 29, 2022

Round 4: The fourth application deadline is
Oct 14, 2022

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.